Urban Cycle

Description and vision of this project

The aim of this project is to disrupt car ownership practices and increase the use of alternative modes of transportation away from single passenger automobiles to commute bicycling, public transportation, ride sharing, and car sharing.


The project began in 2014. We built a hub of people who are dedicated to reducing their usage of automobile use, we instituted relationships among the various alternative modes of relationship, strategized approaches to get Turo (p2p car sharing) and Zipcar to synergistically work together.


2015: We began to collaborate with government stakeholders and local corporations to incentivize bicycle commuting. The University of Southern California and METRO public transportation already provide monthly vouchers to employees who choose not to get parking permits. We would like to encourage other local corporations by helping them propose creative solutions to their personnel (such as CircularSociety points; Circular Impact Currency (CIC)), to encourage less car use and promote cycling (e.g., local Google Venice, CA office and ad agency 72andSunny already have a cadre of bicycles that they lend to employees).



Driving alone in a car, especially for short distances, is extremely selfish and has worldwide repercussions. There are several different modes of transportation one can use instead of the own car. We want to promote this among our neighbors so that Los Angeles can be a bike-friendly, alternative transportation using metropolis like other cities across the world.


Peter joined Circular Society to (1) work with like-minded social entrepreneurs to devise a business model for urban cycle and (2) think of ways to scale a successful model to other car-dependent cities.



Peter Khooshabeh, Southern California (Los Angeles and Santa Barbara)